I made a Google Sheets year-over-year tool. It shows this year vs. last year for each product by month and by week.

You’ll see what’s working fast, so you can spend time on the products that matter.

Grab it free until Sunday Oct 26, 2025. After that, it’s $178.

I built this for my big clients. Today, I’m giving it to you.

If it helps, please hit reply. That tells me to make more tools like this.

Thank you…

to everyone who replied to last week’s email.
It’s nice to know I’m not talking to the void!

How did the TPT seller get 900+ pageviews in 24 hours
(on 3 separate products)?

They started adding a short PS with links to those products.

Here’s the twist:
​Many school district email servers now auto-click links for security and privacy reasons. That means some “clicks” aren’t real.

How do we know?

On Kit, you can see which links get clicked.

My own affiliate link click-through rate is 14%. There’s no way that many people clicked for real.

If I peek at who is clicking that affiliate link, most clicks come from school email addresses.

What’s the strategy?

Email your list and link directly to your TPT products.

Depending on the size of your list, your products might get a lot of guaranteed pageviews.

• 10-20% could be from phantom views.
  (Check your affiliate_url click through rate)
  ​
• Bot clicks don’t lead to previews or sales.
  ​
• But they do lead to a temporary boost of social proof because TPT shows recent pageviews.
  (Etsy shows add to cart. Should TPT switch?)

Sales psychology tells us when people don’t know what to do, they look to others.

(900+ people are checking out this product in the last 24 hours? It must be good!)

Note: TPT Sellers who ask their email subscribers to sign up with personal emails will have fewer auto-clicks.

Bottom line: Data needs context.

If you drive traffic by email and then see your preview rate and conversion rate drop, you might think you have a bad product page.

But the drop might be because of fake views. Your update may have worked.

If you need a second opinion on how to read your numbers, just let me know!

Cheers, Mike