Does the Ultimate Bundle show up in the search results?
If yes, then TPT reads the preview PDF.
If no, then TPT doesn’t. And guess what? It doesn’t.
Which means: Flattened or unflattened previews don’t matter for SEO. (I mean, still flatten your preview if required by clipart licenses. But don’t do it for TPT SEO reasons.)
🎥 I walk through the whole experiment in this week’s video.
Guess what? That product didn’t show up when searching for the secret word either. So TPT isn’t scanning our product files for ranking keywords.
What does matter then? Title. Snippet. Description. And then… sales psychology + mystery metrics.
Yep. TPT tracks units sold. Clicks. Possibly even add to cart or preview opens. And yes, I was very strategic about asking people to check the preview of the Ultimate Bundle. (How are you getting people to view your previews?)
I went from rank #4 to rank #1 for “TPT seller.” Could be a coincidence. Could be a conversion signal.
🤯 The more I learn, the less I know.
But here’s what I do know: We need to keep testing. Keep tinkering. Keep following the money.
Let’s talk conversion rates. If you’re like most TPT sellers, you probably check your conversion rate regularly. Conversion rates can feel like a report card on your product’s performance—but here’s the truth: They don’t measure what you think they measure. Here’s why: So, what should you do? Well, first, check out this video about The Truth…
Have you ever seen your TPT blog listed on a Google search page and wondered how Google decides what to write? You can actually suggest to Google what to put in their search description snippet (rather than just leaving it up to chance.) Note: Big G might decide they know better than you and decide…
The Teachers Pay Teachers (TPT) community got an unexpected surprise with the launch of the 2024 TPT Seller Yearbook. It’s more than just a fun recap of the year; it’s full of useful insights! Hidden gems in the data can help us, as sellers, make smarter choices to boost sales and streamline our efforts. Let’s…
Selling on Teachers Pay Teachers (TPT) can feel like navigating a maze. You make product updates, but how do you know if they’re working? It’s frustrating trying to figure out if your tweaks boosted sales or if external factors like timing skewed the numbers. This post outlines a step-by-step process to analyze your sales data…
I love the recent email from TPT for Teacher Appreciation week. It was neat to see how many buyers I had this year so far, especially how many I had from my home state / province. What? The numbers in that email were off? No worries. I made a quick and easy way to see…
TPT can be a frustrating place. You can do everything right and still not see results. Time to make a decision. I’m speaking at a conference about being a teacherpreneur: from classroom to cash. One of the key ideas I’m sharing is this shift in mindset—from teacher to teacherpreneur. We all have a finite amount…
