Does the Ultimate Bundle show up in the search results?
If yes, then TPT reads the preview PDF.
If no, then TPT doesn’t. And guess what? It doesn’t.
Which means: Flattened or unflattened previews don’t matter for SEO. (I mean, still flatten your preview if required by clipart licenses. But don’t do it for TPT SEO reasons.)
🎥 I walk through the whole experiment in this week’s video.
Guess what? That product didn’t show up when searching for the secret word either. So TPT isn’t scanning our product files for ranking keywords.
What does matter then? Title. Snippet. Description. And then… sales psychology + mystery metrics.
Yep. TPT tracks units sold. Clicks. Possibly even add to cart or preview opens. And yes, I was very strategic about asking people to check the preview of the Ultimate Bundle. (How are you getting people to view your previews?)
I went from rank #4 to rank #1 for “TPT seller.” Could be a coincidence. Could be a conversion signal.
🤯 The more I learn, the less I know.
But here’s what I do know: We need to keep testing. Keep tinkering. Keep following the money.
Big news for TPT sellers: TPT’s auto-suggest feature has quietly made a subtle—but game-changing—improvement. Previously unseen, low-volume keywords are now discoverable. And optimizing for these “hidden gems” could give your resources a competitive edge. Case Study Note: Screenshots are from the SEOTpreneur PRO keyword tool, but you can see the keyword popularity for free in Google…
I’m getting ready for tomorrow’s boot camp zoom session and I had this thought: What would you lose if TPT shut down tomorrow? Sure, we’ve got copies of our products and covers, but what about your titles and product descriptions that we constantly tweak? I used to copy that stuff into a separate Google Doc,…
Have you ever updated a TPT product to boost its sales… only to see them drop even more? You’re not alone. Some big sellers are noticing this trend lately, and it’s causing quite a stir in TPT land. Any change to your product title can impact Google SEO. Even though TPT redirects your old URL…
Let’s talk conversion rates. If you’re like most TPT sellers, you probably check your conversion rate regularly. Conversion rates can feel like a report card on your product’s performance—but here’s the truth: They don’t measure what you think they measure. Here’s why: So, what should you do? Well, first, check out this video about The Truth…
Have you ever seen your TPT blog listed on a Google search page and wondered how Google decides what to write? You can actually suggest to Google what to put in their search description snippet (rather than just leaving it up to chance.) Note: Big G might decide they know better than you and decide…
As a Teachers Pay Teachers (TPT) seller, understanding how TPT’s search algorithm works can feel like solving a puzzle. Recently, I discovered a huge mistake in how I thought about TPT search volume. This mistake changes the way I optimize products and coach other sellers. If you’ve ever wondered how TPT ranks your products, why…
