Sneaky New Keyword Update You Need to Know – SEOTpreneur News 53

ByMike

Big news for TPT sellers: TPT’s auto-suggest feature has quietly made a subtle—but game-changing—improvement.

Previously unseen, low-volume keywords are now discoverable. And optimizing for these “hidden gems” could give your resources a competitive edge.

Case Study

Note: Screenshots are from the SEOTpreneur PRO keyword tool, but you can see the keyword popularity for free in Google Chrome.

The popularity score is a number that shows how often a TPT search term has been used over the past 30 days.

Right now, the popularity score for New Years 2025 is 11,775.

  • SEMRUSH estimates TPT gets around ten million visits per month worldwide. (Eight million from the US alone.)
  • So 11,775 people searching for “New Years” over the past month seems a little low.
  • That popularity rank is probably multiplied by a factor of 10 or 100 (or more!)

Up until recently, the lowest keyword popularity TPT would return was 20. But now, they’re returning keywords with a popularity rank as low as 8.

Hidden Gem

Here’s an example of a keyword that wouldn’t have shown up in TPT search before because the popularity of 15 is below the previous cut-off threshold of 20.

Middle School New Years Activity is a good keyword for me to go after.

  • Even though there are 45,000 other resources, the resources on the first page haven’t sold a lot.
  • The average number of reviews is nine per product on the first page.

So then I optimized my New Year resource title to include all of those keywords which put me in a better position to rank and sell. Here’s my TPT dashboard:

​

Now that spike on Wed and Thu (Jan 1, 2) is not just because of the keyword optimization. It’s New Year’s Day. Plus, I’ve also been spending $6.92 (USD) a day on Facebook Ads for the past week.

So is the increase in traffic purely because of the keyword change? No. But optimizing the keywords help with visibility.

This resource is now on page one.

Is your goal in 2025 to increase sales on your TPT store?

If you’re one of the 23 sellers already enrolled in the January Boot Camp, get ready—Week 4 will focus on uncovering and leveraging these “sneaky” keywords to boost your rankings and sales.

Haven’t joined yet? This is your last chance. Registration for the Bucket Repair Boot Camp closes tomorrow (Sunday, Jan 5, 2025), and our first live Zoom class is at 3 PM ET.

Join The Boot Camp

Cheers, Mike

Similar Posts