Does the Ultimate Bundle show up in the search results?
If yes, then TPT reads the preview PDF.
If no, then TPT doesn’t. And guess what? It doesn’t.
Which means: Flattened or unflattened previews don’t matter for SEO. (I mean, still flatten your preview if required by clipart licenses. But don’t do it for TPT SEO reasons.)
🎥 I walk through the whole experiment in this week’s video.
Guess what? That product didn’t show up when searching for the secret word either. So TPT isn’t scanning our product files for ranking keywords.
What does matter then? Title. Snippet. Description. And then… sales psychology + mystery metrics.
Yep. TPT tracks units sold. Clicks. Possibly even add to cart or preview opens. And yes, I was very strategic about asking people to check the preview of the Ultimate Bundle. (How are you getting people to view your previews?)
I went from rank #4 to rank #1 for “TPT seller.” Could be a coincidence. Could be a conversion signal.
🤯 The more I learn, the less I know.
But here’s what I do know: We need to keep testing. Keep tinkering. Keep following the money.
Week 4 of our November boot camp wrapped up, and wow—things got wild with the keyword tool we were using. (If you’re curious, you can join us for the January 2025 book camp here.) Is TPT playing with search results? It looks that way. This resource has zero reviews but it beat 7 million results to…
Let’s talk conversion rates. If you’re like most TPT sellers, you probably check your conversion rate regularly. Conversion rates can feel like a report card on your product’s performance—but here’s the truth: They don’t measure what you think they measure. Here’s why: So, what should you do? Well, first, check out this video about The Truth…
I’m working on something pretty cool. It’s not 100% done yet, but I couldn’t wait to show you! If you have a question (or disagree with my explanations), hit reply! Mike’s Diagnostic Tool for TPT Sellers 🎯 It’s a forever free interactive “Diagnostic Tool for TPT Sellers.” Think of it like a clickable choice board. Topics like:…
If you ask ChatGPT what a “good” TPT conversion rate is, it’ll say:3% to 5% is average. 8% is excellent. I analyzed 50,357 real TPT products worth $40 million, and guess what? The actual average conversion rate is 9.9% Now here’s the twist: 📈 A “good” conversion rate depends on two things: For example:• Under 100 views…
I’m getting ready for tomorrow’s boot camp zoom session and I had this thought: What would you lose if TPT shut down tomorrow? Sure, we’ve got copies of our products and covers, but what about your titles and product descriptions that we constantly tweak? I used to copy that stuff into a separate Google Doc,…
Have you ever updated a TPT product to boost its sales… only to see them drop even more? You’re not alone. Some big sellers are noticing this trend lately, and it’s causing quite a stir in TPT land. Any change to your product title can impact Google SEO. Even though TPT redirects your old URL…
