Author: Mike

I’m just putting the finishing touches on the Week 2 Boot Camp lesson that I’ll be teaching on Sunday. We’re going to use data to figure out which product descriptions need to be improved. No one has time to fix everything, so we have to be strategic and prioritize. If a product has a low…

Did you know TPT has a list of 300 keywords with higher search demand but lower competition for November and December? Sounds like a jackpot, right? Here’s the catch: mixed in with those goldmine keywords are some… well, “not-so-low-competition” ones. Like “Christmas” (#114) and “Thanksgiving” (#53)—each with hundreds of thousands of existing resources. 😅 So I built…

When I started selling on TPT, I had no idea how important product descriptions were. Then I learned about the product page sales funnel, the value proposition, and the importance of looking at product pages through the buyer’s eyes—not the seller. ​In November, I’ll be working with a group of TPT sellers to figure out Then I…

I had an interesting chat with “Alex Hormozi” the other day. Well, not the real Alex – I asked ChatGPT to channel his mindset and here’s what Alex GPT told me: Focus on one customer avatar. Oh, and raise my prices (apparently, $10 per month is too low for a membership). 😅 That got me thinking about…