HOW MUCH ARE YOUR COMPETITORS CHARGING ON TPT | Seller Tips – Episode 41

HOW MUCH ARE YOUR COMPETITORS CHARGING ON TPT | Seller Tips – Episode 41. Mike walks through the latest updates of the TPT SEO Keyword Tool. 

We can now see how much each resource costs: the current price and the original price.

The TPT SEO Keyword Tool also figures out the average price of resources on a TPT Search Engine Result Page, as well as the highest price and the lowest price on that page. 

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VIDEO TABLE of CONTENTS

  • 00:00 Introduction
  • 01:55 Get the TPT SEO Keyword Tool
  • 04:24 Fixing a glitch
  • 04:47 Competitor Price Research on TPT
  • 10:14 Question

Transcript

Introduction

Hey, TPT Sellers. It’s Mike Fuchigami. I’m the host of the SEOTpreneur YouTube community.

In this episode, we’re going to look at what your competitors are charging on TPT.

Now, this episode is for really hamsters and hawks, but I suppose if you’re a TPT tadpole and you’re curious how much to set your price, you could use this tool as well.

Tool Overview

But I think the danger is if you’re a TPT tadpole, it’s really easy to get stuck into looking at data, whereas just play, create content, see what sells, do more of that stuff.

Having said that, I do know of some tadpoles who are very intentional in their keyword research and it’s paying off for them.

They found a niche which was underserved, and they are crushing it in a very scary way.

Pricing Tool

So yeah, I’m really scared to see how well they do in August, September when teachers are actually looking for resources.

But that’s another story. This tool is available on TPT. If I type TPT seller, I show up here as TPT Seller Tips. Mike Fuchigami.

If you go to my store, it is TPT seller Tip number 10, this keyword ranking tool.

Resource Availability

Now this resource is listed at 79.99, but some of you got it for free, which makes me super happy.

If you just found my channel, welcome aboard. Make sure you go to my TPT store and click on that green star to follow it, because when I release new resources, I release them free for a little bit of time, and that’s just the thank you and the email community.

The other way you could have gotten this resource for free is if you bought the ultimate bundle, which is a growing bundle right now, 81 TPT sellers have already gotten it.

Value Proposition

Some of you got it when it was three bucks, which I love.

It means the amount of value you’re going to get from this growing bundle is going to be ridiculous compared to the price that you paid.

So for those of you who got this resource for free, Bravo, for the rest of you who just found me, I highly suggest you get the Ultimate bundle because then you get all of my new toys that I publish on my TPT Seller Store for free.

Tool Usage

So I’m going to download TPT seller tip number 10. In the PDF, there’s a one click forced copy link, and it says here, and the latest version is May 28th today.

And it says price range. So I’m going to make a copy of this. You’ll have to read the terms of service to make sure you’re comfortable with what this Google Sheet tool does.

I’m going to click on keyword ranking. This tool needs to access the internet in order to crawl the TPT search result pages.

Accessing Data

So nothing will happen until I intentionally click on this allow access button.

I have it set right now to look up the keyword TPT seller in this blue section up here.

It’ll pull up any of my products that show up in the top 10 search pages. Something new that I’ve added is the ability to go from all to kindergarten and then back to all.

Some of you are asking for that now before we could see the average number of resources, and right now it says divided by zero because it doesn’t have access to the internet.

But what I also added was this price. So when I click allow access, it’s going to show me the average price for each of these 10 search results.

Data Analysis

Let’s see it in action. Here we go. So this is the first time I’m using it today. Allow access. It should be relatively quick.

And there we go. That was actually pretty quick. If the question is what are your competitors charging on being your product niche?

So each search engine result page on TPT has 24 results.

And if I want to see what the search engine result page looks like, if I scroll down to the actual green results here, this is a summary page in Google sheets of the 24 results per page.

Price Overview

I want to see what this first page looks like. So I’m just going to click on this link and I’ll click the link that pops up.

What this spreadsheet does is it looks at the 24 resources on this first page, and it looks at the prices and it figures out the average of the price on that first page.

So I can see the average price of the resources on page one is $57, and then on page two, the average price of the resource is $19.

Glitch Identification

And it’s interesting because then page three, it goes back up again. Crazy, right?

I can now see the most expensive resource on this first page is 450 bucks, and the cheapest resource is three bucks.

Let’s see if I can find that. It should be 450 bucks. It’s not necessarily the top resource, it’s just the most expensive resource on this page.

Let’s see if I can find it. Maybe I can’t find it. 3 99, what did I miss it? Control F four 50. It’s right here, four 50, but there’s a more expensive resource.

Fixing Glitches

I saw it right here. 1,867. There’s a glitch already. That’s crazy. How can there be a glitch already?

Okay, wait, let’s pause a video. Let’s see if I can fix this. Alright, I’m back. I fixed the glitchy for everyone.

I’ve updated the Google sheet, going to make a new copy, going to go to keyword ranking.

I’m going to allow access to the internet. It’s red because it’s loading the results, and now it’s green.

Considerations

So sometimes there are glitchy. It’s a fan. TPT has glitches with their product stats chat. GPT has glitches.

So although these tools are very cool, it’s like a calculator, right? We have to still think about whether or not these answers are reasonable and what they actually mean.

But this is the current price. It’s not the full price of the resource Above the letter S.

There’s a plus sign that opens up some hidden stuff. So you can see the calculations, and if I go through the side here, you can see what the original price of the resources and what the current price is.

Verification

It says 39.99 here. So the price that’s getting reported is the price that someone would pay if they bought it. Let’s look at this together.

Page one. The top resource here is $39 regular price, 59.99. Let’s just double check some things here.

The first result should have 188 reviews, and the bottom result should have 13 reviews.

So here’s a search page. The first result has 188 reviews, and the last result has 13 reviews.

Data Validation

So that matches up and the spreadsheet adds all the reviews together and figures out the average is 110.

Now, if I look at the price, the highest price should be $400. It should be a purchase price of $400, $3, $30, $44, 16, 19, 25, $12, 4 97, 99, $3, 15, 25, 51, 80, $30, 14, 50, $15.

Aren’t you glad we don’t have to do this manually, $15 39, 9, 9. Imagine how much time it would take you to write this down on a piece of paper to check.

Summary

Seven $55, $5. Oh, hey, here it is. 3 99. Yeah, full price, 1867. Is there anything higher than $407?

9 52 36. So the highest price is $400. The lowest price was $3, and the second resource here is $3.

Now, we could take a calculator and add all these prices together to figure out the average price of the resources on the first page, or we just look at the spreadsheet and see that the average price is $47 on that first page.

Additional Observations

If I zoom out, the spreadsheet also figures out the average number of reviews based on all 240 resources here.

So there’s 24 resources per page. I don’t know why page three has 24.75. That’s a question for another day. That’s a little bit odd.

One glitch fix per episode here. And the average price across all 240 resources in the first 10 pages of search here is $26.

Price Patterns

But I wanted to show you something cool that I noticed. Look at the average prices here. So that second page has a dip, right?

It’s almost like it starts off low and it gets higher and higher and higher and higher. And then on page two, there’s a dip.

It’s not as high and then it goes up again. And I’ve kind of noticed this pattern as well where it seems like high prices sort of gets you up to page three.

Speculation

And then I wonder if other magic sort of gets you onto page two or page one. So I’m going to keep an eye out for that, see if there’s a pattern here.

Okay, why do I care about the average price that people are charging? Well, you might want to know how much your competitors are charging.

I think I’m going to come up with a series of grammar worksheets with a social emotional learning twist. So I want to find out how much are grammar worksheets, so I might try that.

Example Search

Grammar worksheets, and I’ll type edgy circles up here, even though they’re obviously no edgy circles worksheets yet.

Alright, so let’s look at the prices here. I think it’s loaded. Yeah, it’s loaded here. The average price of a resource is $12.

I see some things that are

40 and 60 here, and the lowest is $4, $3, $1. Okay, well, obviously some of those are going to be bundles.

Filter Search

So let’s just have a little bit of a peak. In fact, I’m going to go control F, and I’m going to look for the word bundle.

Oh, I thought that would’ve been marked dramatic. Well, this is showing us words with bundle in the title here, but rather than having to scroll through an entire webpage of results,

I can sort of see on one page how much the going prices. So grammar, worksheets and tests. If I hover over it, Google will load the picture, which is kind of cool.

Specific Searches

So I can see a thumbnail of what the resource is. A lot of these are for younger grades, daily grammar, third to fifth grade.

What if I put grammar worksheets? Oh, grade eight, middle school, I don’t know what to put in here. Let’s try middle school.

So I see 33,000 results. That first page, the bottom result has zero reviews. So that makes me think it’s possible to get on that first page with zero reviews.

Price Insights

Isn’t that odd Here, the top of page two only has one review. And if I look at the prices, the average price on page two seems to be low, right?

It goes higher on page one, lower on page two, and then it sort of peaks again in page three and page four. I think that’s a clue.

In terms of the way that pricing affects, I’m starting to think price gets you up to page three and page four, but who knows right?

Filtering Options

Patterns, but I see resources that are for a dollar. You know what? Maybe it would be cool is if you could click a button and filter and show only the results that are $5, and you could get a sense of that, that might be cool.

Halloween grammar sheets. So those are pretty seasonal. Yeah, that’s what people are expecting, right? This is a pack. It’s $5 notes on page designed for high school.

Middle School Resources

There must be middle school in the title. Yeah, middle and high school. So middle school is there. Here’s a $1 resource on the first page.

Let’s see what that $1 resource looks like. I’m going to go F 11 to make it full size. And if I hover over this, that’s the run on worksheet practice.

Community Involvement

What else does a $1 resource look like? Here’s another one. Yeah, it’s not a mockup, it’s just a photo of the thing of the resource.

For those of you who are still watching, what we’re doing in this SEOT printer YouTube community is you’re literally helping to shape these tools.

And we’re just sort of wondering, oh, it would be cool if we could just filter out and see what $5 resources look like or what $40 resources look like.

Future Projects

Maybe that’ll be the next project or maybe sort of by the number of reviews. I don’t know if that would tell us a lot of information though.

So I’m going to end with a question. Do you look at other people’s prices as a benchmark for how much to charge for yours?

Or do you price yours based on how much work you have to put into it? Or do you price your resource based on how much content there is to teach?

Pricing Considerations

Is it a one period class? Is it a week of lessons? Is it a month of lessons? How do you price them?

And I saw once on internet land that it was based on the number of slides that you had, and I’m not sure entirely if that’s the way that I would go, but I’m always curious to see what other TPT sellers are doing.

Conclusion

So leave a comment below for those of you who have the ultimate bundle, rather than download the entire bundle to get this one update, personally,

I would just go to the storefront, click on that TPT SEO keyword ranking tool Seller Tip 10, and then you can download it directly.

Alright, see you next time. Bye-Bye now. Got to have a silly face. Got to have a silly face.

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