It is 13x harder to sell on TPT and what you can do about it
If it feels harder to sell on TPT than it used to be…
You’re right.
It is literally 13x harder to sell on TPT
Back in April 2006, there were just 151 products on TPT.
By 2013, we hit 1 million.
And today in 2025? There are over 13 million.
So, if you started back in 2013, you’re facing 13 times the competition.
Even if you started during the pandemic (around 2020), the number of products has doubled since then — from 6 million to 13 million.
👉 Check out the chart below to see what the landscape looked like when you joined.
But here’s the good news:
There are still real opportunities — if you know where to look.
In my latest video, I test whether ChatGPT can help us find “keyword unicorns” — those hard-to-find search terms that:
- Teachers are actively searching for
- Don’t have a ton of competition yet
I also break down:
- ✅ How to tell if a keyword is worth your time
- ✅ How to use ChatGPT in a brand-new way
- ✅ How TPT’s search algorithm really works (and what most sellers miss)
This is the exact process I use with new sellers and with clients earning 6–7 figures.
🔗 Watch the video here and try out ChatGPT’s second mode for yourself.
Selling on TPT is different now. But it’s not impossible.
Cheers,
Mike
