TPT Seller Yearbook Community Survey

The TPT Seller Yearbook Community Survey is NOT official TPT data. It’s an annual survey run by Mike Fuchigami (SEOTpreneur) to help provide benchmarks to guide TPT Sellers

2025 TPT Seller Yearbook Survey Results

Watch the video on YouTube

How do I find my Store Ranking and Store Percentile in the 2025 TPT Seller Yearbook?

Watch the video

How do you compare with other sellers in your percentile?

If your store percentile stayed the same between 2024 and 2025, use the table below to see how your peers did

Store percentile	2024 earnings	2025 earnings	Year Over Year change
Rank 1 – 100	$48.57 M	$43.17 M	-11.1%
Rank 101-1000	$92.35 M	$86.79 M	-6.0%
99%	$179.30 M	$167.23 M	-6.7%
98%	$24.43 M	$24.30 M	-0.6%
97%	$11.87 M	$11.91 M	0.3%
96%	$7.25 M	$7.30 M	0.6%
95%	$5.14 M	$4.96 M	-3.6%
94%	$3.62 M	$3.69 M	1.9%
93%	$2.67 M	$2.80 M	4.9%
92%	$2.17 M	$2.23 M	2.9%
91%	$1.79 M	$1.68 M	-6.4%
90%	$1.43 M	$1.34 M	-6.1%
89%	$1.20 M	$1.21 M	0.8%
88%	$1.01 M	$1.07 M	5.7%
87%	$0.86 M	$0.92 M	7.8%
86%	$0.77 M	$0.80 M	3.7%
85%	$0.67 M	$0.69 M	2.7%
84%	$0.61 M	$0.61 M	-0.3%
83%	$0.58 M	$0.55 M	-6.0%
82%	$0.56 M	$0.49 M	-12.8%
81%	$0.53 M	$0.42 M	-20.2%
80%	$0.50 M	$0.37 M	-27.2%

How much money did TPT Sellers make (by percentile)

PERCENTILE	MIN of Rank	MAX of Rank	MIN of Earnings	MAX of Earnings	RANK	ESTIMATED EARNINGS
99.90 – 99.99	1	244	$153,397	$681,199	1 – 244	$153,397 – $681,199+
99.80 – 99.90	245	488	$83,395	$152,781	245 – 488	$83,395 – $152,781
99.70 – 99.80	489	732	$55,868	$83,241	489 – 732	$55,868 – $83,241
99.60 – 99.70	733	976	$44,671	$55,837	733 – 976	$44,671 – $55,837
99.50 – 99.60	977	1,220	$35,205	$44,651	977 – 1,220	$35,205 – $44,651
99.40 – 99.50	1,221	1,464	$28,880	$35,174	1,221 – 1,464	$28,880 – $35,174
99.30 – 99.40	1,465	1,708	$24,671	$28,863	1,465 – 1,708	$24,671 – $28,863
99.20 – 99.30	1,709	1,952	$20,818	$24,654	1,709 – 1,952	$20,818 – $24,654
99.10 – 99.20	1,953	2,196	$18,017	$20,810	1,953 – 2,196	$18,017 – $20,810
99.00 – 99.10	2,197	2,440	$15,812	$18,006	2,197 – 2,440	$15,812 – $18,006
model percentile	MIN of Rank	MAX of Rank	MIN of Earnings	MAX of Earnings	RANK	ESTIMATED EARNINGS
99	1	2,440	$15,812	$681,199	1 – 2,440	$15,812 – $681,199+
98	2,441	4,880	$6,431	$15,806	2,441 – 4,880	$6,431 – $15,806
97	4,881	7,320	$3,698	$6,430	4,881 – 7,320	$3,698 – $6,430
96	7,321	9,760	$2,402	$3,698	7,321 – 9,760	$2,402 – $3,698
95	9,761	12,200	$1,731	$2,401	9,761 – 12,200	$1,731 – $2,401
94	12,201	14,640	$1,311	$1,730	12,201 – 14,640	$1,311 – $1,730
93	14,641	17,080	$1,010	$1,310	14,641 – 17,080	$1,010 – $1,310
92	17,081	19,520	$826	$1,010	17,081 – 19,520	$826 – $1,010
91	19,521	21,961	$587	$826	19,521 – 21,961	$587 – $826
90	21,962	24,401	$523	$587	21,962 – 24,401	$523 – $587
89	24,402	26,841	$470	$523	24,402 – 26,841	$470 – $523
88	26,842	29,281	$406	$470	26,842 – 29,281	$406 – $470
87	29,282	31,721	$354	$406	29,282 – 31,721	$354 – $406
86	31,722	34,161	$305	$354	31,722 – 34,161	$305 – $354
85	34,162	36,601	$261	$305	34,162 – 36,601	$261 – $305
84	36,602	39,041	$238	$261	36,602 – 39,041	$238 – $261
83	39,042	41,482	$212	$238	39,042 – 41,482	$212 – $238
82	41,483	43,922	$186	$212	41,483 – 43,922	$186 – $212
81	43,923	46,362	$161	$186	43,923 – 46,362	$161 – $186
80	46,363	48,802	$141	$161	46,363 – 48,802	$141 – $161
79	48,803	51,242	$130	$141	48,803 – 51,242	$130 – $141
78	51,243	53,682	$123	$130	51,243 – 53,682	$123 – $130
77	53,683	56,122	$114	$123	53,683 – 56,122	$114 – $123
76	56,123	58,562	$106	$114	56,123 – 58,562	$106 – $114
75	58,563	61,003	$98	$106	58,563 – 61,003	$98 – $106
74	61,004	63,443	$89	$98	61,004 – 63,443	$89 – $98
73	63,444	65,883	$82	$89	63,444 – 65,883	$82 – $89
72	65,884	68,323	$79	$82	65,884 – 68,323	$79 – $82
71	68,324	70,763	$78	$79	68,324 – 70,763	$78 – $79
70	70,764	73,203	$77	$78	70,764 – 73,203	$77 – $78
<69	73,204	244,012	$0	$77	73,204 – 244,012	$0 – $77

How do I calculate my TPT Seller annual store percentile with decimals?

Look up your TPT store rank for 2025 (Watch the video)
Divide your 2025 annual store rank by 244,012
Take 1 and subtract that number
Multiply by 100

Use your store percentile to find the next rung on the earnings ladder below in the infographic.

Online calculator coming soon

Sign up for the email newsletter to find out when it’s ready

2025 TPT Seller yearbook Survey Infographics

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Visit Teacherpreneur Creator Club on Instagram
Click Data (stories)

How did you figure out your Year Over Year for the past few months / weeks?

I used the Year Over Year Tool: Which products are underperforming? | TPT Seller Tip 027

PRO TIP: Don’t buy the individual resource. Instead, buy the TPT Seller Ultimate Bundle which includes everything and is cheaper.

What was the keyword tool that you used in the video?

There are two keyword tools.

There’s the Chrome Extension keyword tool that is currently only available to PRO members (and PRO tool plans)

And then there’s a Google Sheet keyword tool.

The one shown in the video is the PRO keyword tool (available in the PRO membership and PRO tools plan)

What’s this TPT Seller bootcamp that you were talking about?

Bootcamp is a process to look at your data and systematically fix your products.

It includes lessons (videos), a discussion forum (accountability), and a mini-mastermind (weekly zoom call)

Learn more about Bootcamp

2024 TPT Seller Yearbook Survey Results

Watch the video