This free TEACHERpreneur course will help you take your TPT business from zero to hero.
QUICK LINKS:
- Watch the complete THREE HOUR course on YouTube.
- Go through the FULL slideshow (305 slides)
- Go through the course in SMALLER LESSONS
INTRODUCTION:
Every serious TPT Seller should watch this.
- Figure out how to increase your TPT earnings by looking at your TPT products in terms of a TPT product life cycle.
- Switch your mindset from a teacher (employee) mindset to a TEACHERpreneur mindset.
- Stop running on the TPT content creation hamster wheel. Instead, learn perspective and how to filter out TPT drama and TPT noise with a birds-eye view of your TPT business (i.e. a business organization chart.)
NOTE: This is NOT a tutorial course.
The first five minutes of the video explain the goal of the course: to help TPT Sellers make a paradigm shift in how we see our TPT business.
TPT TEACHERpreneur Course: From Zero to Hero – FULL Slideshow (305 slides)
The full slideshow used in the YouTube video is embedded below.
Questions / Feedback:
Why don’t you offer a PAID course?
One of the YouTube comments was a great suggestion about offering a premium TPT SEO course and selling it. This approach would be much faster to cover the costs of getting premium SEMRUSH data than YouTube ad revenue or selling SEOTpreneur Pro memberships.
I liked the idea of making an SEO course and selling it. I was going to reply to the original YouTube comment on the Master Class TPT business course, but unfortunately, it’s been deleted. I posted this reply on a different comment.
Paid premium courses behind a paywall are definitely a proven business model. They have low start up costs because once you create the content, in theory, it’s passive income. I just don’t know why I’m so resistant to going that way.
Part of it is imposter syndrome.
Part of it is the paranoia of bad reviews. A TPT seller could do the paid course, not find it useful (because SEO is a process and not a destination) and then give up and say it didn’t work.
Part of it is I’m very resistant to the hype of TPT SEO and all these TPT sellers hyper focusing on keywords.
Mr. Beast has a really good quote about success on YouTube where he says to replace the word “algorithm” with “audience.”
- The YouTube algorithm didn’t like your video? No, the audience didn’t like your video.
- Now, TPT sellers just need to replace video with product:
- The TPT search algorithm didn’t like your product? No, teachers didn’t like your TPT product.
So, my current model is to provide affordable tools (and then all of the free education is marketing to help TPT sellers understand why they need a website.)
Also, I need to educate TPT sellers to stop thinking of it as a TPT blog, but that’s another comment.
Who knows.
The typical TPT Seller guru personality offers a paid course.
I think my approach of offering free premium content (and then selling tools you need) could be a market disruption to help me gain traction…
Or, maybe in a few months, you’ll see me offering paid courses because that’s the only way that works lol
Always looking forward to comments and perspectives on my YouTube videos. If you’d like to say something, please leave a comment here.
Be careful you don’t only focus on what works: The danger of the One Hit Wonder!
Tom’s Talk left some great feedback on the YouTube video.
I totally agree with you that you should focus on viable products rather than shiny objects. I do have another interesting other way of looking at this though.
The other side of the shiny/proven dilemma is hyper focusing on your viable products, specially a single “one-hit-wonder”. I’ll give you an example.
There’s one resource in my store that consistently outsells the rest of my products. As of this moment, I have sold this one just over 500 times. “Well, I’ve hit the jackpot now!” is pretty much what I thought ever since that one gained some traction. Since then, I’ve been trying to recreate it in different ways. I’d go as far as to say that some of these recreations are way better than the original. Still though, after years of trying, they have never been able to even get close to the amount of sales that the original one generates.
The lesson I learned from this: Yes, don’t get distracted by shiny objects. At the same time though, constantly look for new ideas. Getting stuck on the same idea because it worked for you once might even get you fewer results than trying something new.
The “new” thing I’m trying now is to turn a consistently performing Google Slides product line into PDF format to post on TpT, as well as other marketplaces. It might not make the same impact as the top-seller I mentioned before, but in the long run I believe that it will out-perform it across all platforms.
Source: Tom’s Talk – YouTube Comment
Isn’t it funny how every business idea has an opposite and equally valid idea?
The one-hit-wonder is a great example of the danger of trying to exclusively follow the money / data.
I guess there’s the danger of not pivoting when you need to!
FYI Michael Gerber’s book (emyth revisited) goes over the ideas of innovation – constantly testing assumptions, paying attention to results, and optimizing things as we go. You might like the book if you haven’t read it / listened to it:
While I agree with the danger of a one-hit-wonder, I’m super curious about this edge case.
Was it just that the one-hit wonder product was in the right place at the right time and was able to get enough sales, ratings, or conversion rates to stay up high in the atmosphere (i.e. TPT search ranking pages)?
Now, I wonder why the variations (that are better than the original) aren’t gaining traction (yet)…
Out of curiosity, is the best seller edge case in any bundles and do they ever upsell? Have you tried creating a bundle with the best seller products and the other variations? So many questions, so little time!
FYI: If you’re excited by having conversations like this, you might be a great candidate for the SEOTpreneur PRO membership which is currently in pre-alpha.
If you’re interested, check this out: https://seotpreneur.com/pro
